The beauty of California is in its sandy beaches, iconic coastline and sunsets beyond description. In its carefree attitudes and no worries. Sandals and boardshorts everyday of the year. It’s a lifestyle, a choice to live life to the fullest and have fun everyday. It’s a tradition of truly living the dream. California is a State of Mind. And it’s everyday. It’s our passion and an expression we put into every aspect of our company from our apparel to our guided kayak tours of La Jolla.